RÜfÜs, Bloom:

album review, music



RÜFÜS’ sophmore album Bloom, is perhaps the Sydney based trio’s most chilled offering yet, conveying the newly self assured nature of the band . Similar to RÜFÜS’ debut album, Atlas, the writing process of Bloom was largely influenced by the bands location and what frontman Tyrone explains as the ;

Push and Pull.. and the inter-relationship between us and what home means to us”.

 There is a more prominent sense of darkness in Bloom reflecting the impacts of urban-life, travel and long stints away from home on the band. It is their longstanding relationship with Berlin’s dance scene that has clearly aided in this sound evolution, moving the album away from just a beach meets dancefloor anthem like prior album, Atlas.

The more ‘relaxed’ nature of Bloom see’s frontman Tyrone develop his trustworthy vocals into a fuller and more versatile sound that strengthens the album and reminds the listener that the boys are not new at this. This self assured nature is present in the slow burning build of the almost 10 minute long final banger innerbloom. The track is an almost spiritual journey of good vibes- which are of the windows down, shoulder swishing nature. The increased confidence and comfort within the trio has meant that Bloom feels like an entirely natural composition, making the album feel unforced and flowy – rather than mass produced dance-floor bangers. The cheap dancefloor ‘electronic’ tracks played far too many times by the ‘DJ’ at your local on any given night is exactly what this album isn’t, rather its a magical composition filled with smooth, slowburning almost dreamlike tunes (get your tunerags ready) that confirms the successful growth of the band. ‘I’ll take you further’  its the lyrics of Say a prayer for me and they set precedent for the album which slowly and confidently builds, engaging the listener further than ever before.

TOP PICKS; ‘Be with you’,  ‘Until the sun needs to rise’,  ‘Innerbloom’

P.S: Definitely listen to this album twice, due to slow burning nature ect.

‘Yeah I’ve heard of them…’


“Oh, ‘that band’ .. yeah I’m really into them”

We’ve all done it.

Whether its regarding a ‘positively life-changing‘ piece of art, a novel which is ‘so very poignant that it forces you to question your existence‘ or an album which ‘like totally blows your mind man‘ we’ve pretended to know it, often well, in order to seem “cool”.

It is an interesting trajectory that we transgress in our desire to be seen as “cool”, and one -it seems- that is entirely defined by who we surround ourselves with. I feel myself transition, in both language and presentation, depending simply upon the age group of the people I am in the company of. For example, at my Grandpa’s 80th just a few weeks ago I was the perfectly agreeable grand-daughter, one who loved study and pretended to have an understanding of the stock market in order to converse with the multitude of stock-brokers and accountants who regarded me. My aim was to impress, I wanted these 60-90 year olds to leave thinking how lovely, mature and un-teenagy I was. For what purpose? for acceptance. To feel comfortable with the image I projected and be interpreted by the group in terms of what they deemed as socially acceptable.

In comparison, after a few drinks at a social gathering with friends and peers I’ll be swearing like a solider and referring to Tony Abbott as an ‘Onion Eating Bigot’. You’ll also probably see me nodding emphatically as someone recites the works of a poet I’ve never heard of and calls them “transformative”. While surrounded by peers I will speak passionately about the “languid beauty” of foreign film and act as though I’ve heard of the obscure Swedish arthouse indie that just came out. Many times these lies are aspirational images we wish to perpetuate, I do, for example, have an interest in Foreign film but have never viewed Cinema Paradiso despite the fact I wish I had. The reason I may pretend at one house party to have listened to Bob Dylan’s entire works and at another to be familiar with the entire works of Saul Eslake’s economic vision for Australia is the same.

While I’ll be the first to decry my distain for anyone ‘fake’ (a sentiment that feels fairly ironic after what I just wrote) I do believe that there will always have to exist a certain component of ourselves which is fake. For all you Neysayers just try -and reflect a little here please- to tell me honestly that during a job interview or in a work environment you’ve never pretended to have a greater skill set or even knowledge base than you actually do. Tell me that you’ve never pretended to agree with your bosses perspective on Tolstoy’s War and Peace. That’s right you can’t, you wanted to be “cool” and informed didn’t you?.

In our bizarre and divergent job-sphere you could argue that every interaction we share can be seen as potential networking and that therefore the impression you wish to share is an agreeable and mutually affable one. This essentially means that we have commodified our daily interactions and used them as tools to gain access to certain environments which they would otherwise be denied. This is an idea that further develops into our representation of self through social media. From a business perspective social media can be your make or break, with most companies scanning your online presence before hiring you, the image you perpetuate has a huge impact. Further, the ability of your online presentation to be turned into a business in itself has had serious implications on the willingness of people to represent themselves in certain ways. I have admittedly, on multiple occasions, reconsidered posting a photo onto a social network, not because I want to avoid embarrassment (check out my instagram: nativecoast) but because it  hasn’t ‘fit’ with the way in which I wish to be perceived online. That is to say, it would reduce my cool factor.

With modern society dominated by the impacts of image and many relying on the impressions given off by both their virtual and real selves to gain careers one could argue that the little white lies we spill in order to be seen as “cool” make ‘good business sense’.

A media student with a blog? How original.

About this blog

Hello Pals,

I will be using and abusing this free  internet space to write- and occasionally rant- about areas of personal interest for the benefit of no-one in particular. This blog will make you laugh, as I have an overwhelming tendency to do dumb things and will happily write about them ; it might make you cry, as Australian politics are a bitter and soul sucking study; and it could make you bound around your bedroom in a euphoric fit of happiness as you see your own thoughts and opinions expressed and realise you aren’t alone in this big, bad world.*

Stay tuned friend and foe,


* Such experiences are limited and may be side effects resulting from intake of illicit substances / narcotics rather consumption of blogposts.